Nidhi Agarwal

Corporate Planning & Strategy

In a short span of time, Nidhi has amassed several laurels to her name with the innovative and impactful marketing campaigns that she and her team have created for some of the best-loved movies of recent times. During her tenure at Viacom18 Motion Pictures, Nidhi managed the Paramount Pictures slate for India alongwith the domestic Hindi line-up. Nidhi’s work has included contextualizing campaigns for Hollywood blockbusters like Transformers 3 – Dark Of The Moon, Mission Impossible – Ghost Protocol, Madagascar 3, Hugo and Captain America – The First Avenger. Nidhi has also fashioned successful marketing campaigns for films like Kahaani, Special 26, OMG – Oh My God, Gangs Of Wasseypur 1 & 2, Bhaag Milkha Bhaag, Madras Café and Queen to name a few.

Nidhi entered the world of cinema at Balaji Motion Pictures where she worked on titles like Once Upon A Time in Mumbaai, Shor In the City and Ragini MMS.

Over time, Nidhi’s role evolved beyond marketing and at Abundantia, Nidhi works closely with the CEO and senior management on corporate strategy and business planning. Her sharp business acumen combined with key consumer insights helps Nidhi fine-tune film projects into financially and creatively successful ventures for Abundantia.

When not crunching numbers or working on the next big thing for Abundantia, Nidhi is connected on the digital world and is a source to build the knowledge bank for the company.